School prospectus design that feels like your school
A prospectus is still one of the most persuasive documents a school produces. Families take it home from an open day, governors look to it to represent the school, and admissions teams rely on it throughout the year. It has to do more than look attractive. It has to tell the truth about your school, in the right order, with words and images that feel like you.
School Logo designs printed and digital prospectuses for UK schools and trusts. As a certified School Jotter partner and reseller, we also think about how the prospectus sits with your website, your signage and the materials you hand out on the gate. The aim is a single identity, not a collection of almost-matching documents.
A typical project starts with a conversation about who the prospectus is for, what must be included, and how it will be used: as a printed booklet, as a download, as a page-turn on your website, or all three. We will ask about your values, the journey you want a prospective family to take, and any constraints — budgets, timelines, governor approval, and existing brand guidelines.
From there we plan the structure, the photography and the design. We can work with photography you already have, or discuss a shoot if you need new images of pupils, staff and your grounds. We design the cover, spreads and information pages so the statutory and practical content (admissions, uniform, the school day, curriculum, safeguarding contacts) is easy to find, and the character of the school is easy to feel.
You will usually need a printed version for open days and post, and a digital version for your website and email. We design them as one set, so a family who picks up a booklet and later looks online is still clearly in the same place. We prepare print-ready files and web-ready pages or flipbooks, and can coordinate with your printer if you would like us to.
We are used to working with heads, marketing leads and governor groups, and we will not rush a sign-off that still needs a conversation. If you also need a logo refresh, brand guidelines or matching invitations, maps and reply cards, those can sit in the same project.
School Jotter partner credentials
Over 3,000UK schools choose School Jotter, our partner
Tell us about your school
There is no standard package on this page, because schools need different things. Request a free consultation, send us a recent prospectus if you have one, and we will talk through a sensible scope and the next step.