School logo design, from first sketch to usable files
Your school logo has to work in places a commercial brand mark rarely has to go: on a blazer, on a stitched PE shirt, on a gate sign, on a tiny app icon, and at the top of a letter to parents. If it only looks right on the prospectus cover, it is not yet doing its job.
School Logo designs new school logos and redraws existing ones for UK schools and trusts. We are a certified School Jotter partner and reseller, and we always supply the mark in the forms a school actually needs, including versions that will hold up on a School Jotter website.
Some schools want a completely new logo, because the current one no longer represents the school, or because a merger, a new name or a trust change has made it necessary. Others are rightly attached to a crest or emblem and simply need it redrawn. A redraw can be the better path: we keep the character of the existing mark, tidy the drawing, and give you clean vector files and colourways. We will say so if we think that is enough.
A large part of the work is practical. We will ask how the logo is used on uniform and whether it must embroider or print clearly at a small size. We will produce versions in full colour, single colour and reversed-out white, and we will avoid thin detail that disappears in stitching or on a photocopied letter. You should leave the project with vector files (such as SVG and EPS or PDF) and high-resolution versions for print and screen, not only a JPEG from an old website.
We expect this work to involve more than one person. Heads, business managers and often governors will want to see options and have time to comment. Our process is deliberately calm: we get to know the school, we present a small number of considered routes, and we refine the chosen direction until you are ready to sign it off. The logo brief and checklist already on this site is there to help you prepare for that conversation.
If you also need guidelines, a prospectus or new website graphics, those can follow once the logo is agreed, so you are not applying a half-finished mark across the school.
School Jotter partner credentials
Over 3,000UK schools choose School Jotter, our partner
Tell us about your school
Request a free consultation and send us your current logo if you have one. We will tell you honestly whether you need a new design, a redraw, or simply better files of what you already have.