School branding that holds together

School Logo helps UK schools and trusts build a clear visual identity and the guidelines to keep it consistent. We are a certified School Jotter partner and reseller, which means we design with your website in mind as well as your printed materials. If you use School Jotter, or are planning to, we can make sure the identity is ready to apply on screen as well as on paper.

A branding project may be a full rebrand, or a careful tidy-up of what you already have. Many schools are fond of their emblem and simply need it redrawn, with a colour palette, typeface choices and a few rules that staff can follow. Others are ready for a new mark and a wider change, which needs proper conversation with leaders, and often with governors and pupils.

The work typically includes the logo and its agreed colourways; a small colour palette; typefaces that are practical to use in Word, PowerPoint and on the web; guidance on photography and tone of voice; and examples of the identity applied to a letterhead, a prospectus cover, a website header or a social post. We present this as a concise set of brand guidelines — a PDF your team and suppliers can actually use, not a long book that sits in a drawer.

We will be honest if a full rebrand is more than you need, or if the first job is simply to recover a usable logo file. We will also be clear that branding only works if it is applied afterwards, which is why we also design prospectuses, print, signage and website graphics.